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“We were very impressed with the enthusiasm and professionalism shown by your manager and staff. We look forward to working with you again soon.”
- Washington DC mall Marketing Director

“Thank you for giving Grapevine Mills the opportunity to host ‘The View Across America.’ Very Special Events organized the event perfectly.”
- Dallas mall Marketing Director

“It’s not often I send a letter of appreciation following a mall event. I had to take the time to compliment your company for a superb job in coordinating the event. Everyone on your staff was courteous, knowledgeable, professional and friendly.”
- California mall Marketing Director

You have a product or service. Very Special Events (VSE) makes sure your target consumers know about it, learn about it and want to buy or use it. Bottom line sales, measurable results. Words that few event management companies understand but VSE works with each client to develop targeted event planning. VSE does that via special event marketing that we’ve honed to near-perfection since our company’s launch in 1986. VSE started as a mall marketing company and we’re still the best in the shopping center industry. VSE, active in the International Council of Shopping Centers, uses a proprietary mall data base to bring events and tours to all U.S. and Canadian markets. Our mall clients asked us to coordinate events in other venues and soon VSE became a full-service event marketing agency.

VSE provides professional event planning, management and execution as a turnkey event management company. VSE has served thousands of people fresh-brewed Lipton Tea in Central Park and at other locations; coordinated Pampers Biggest Birthday Party Ever simultaneously in 100 cities; assisted UAW-GM and the Make-A-Wish Foundation on a heartwarming Olympic Torch Run program; took the Magic School Bus, a converted walk-through bus on a national tour to libraries and retail location; brought the stars of ABC’s The View to malls for live audience events; premiered dozens of movies and video releases with national promotions; brought the “real” Chitty Chitty Bang Bang for a party at FAO Schwartz in New York with Sarah Ferguson as the VIP guest then toured the vehicle for major events across the U.S.; coordinated the World’s Best Mall Shopper Contest with front section coverage in USA Today; managed hundreds of L’Oreal make-up, skincare and hair care product demonstration and samplings programs in stores, malls and trade shows; educated people about Low Vision for the National Eye Institute and about breast cancer awareness for AstraZeneca; managed a national in-school program for two years for WD-40 to expand product awareness to the next generation of users; managed a simultaneous 160-mall holiday promotion for the premier of the Annabelle’s Wish video from Ralph Edwards Productions and that’s just a few examples.

VSE offers turnkey coordination of campus and school events, mall promotions and tours, product sampling and demonstration, retail events either in-store or as tours, trade shows, fairs, festivals, sporting events. Please view some examples of our event management services.