Very Special Events (VSE) is the most respected marketing company in the shopping center industry. VSE’s proprietary data base of all U.S. and Canadian malls ensures client promotions are held in the best malls to reach target consumers. Since 1986 VSE has provided turnkey management of mall tours, simultaneous events held in hundreds of malls the same day, extended exhibit periods in malls and single mall events for major companies including Levi’s, ABC Television, Infiniti, L’Oreal, Lipton, People Magazine, AstraZeneca and Cadillac as a few examples. VSE is a member of the International Council of Shopping Centers, where VSE president Nancy Walters, SCMD, serves on the national Public Relations Task Force, is Western Division Public Relations and Community Relations chairman, is a former chair and annual judge of the industry’s annual international marketing awards and teaches marketing courses in the U.S. and international locations. If you want to plan a mall tour or mall event, Very Special Events is THE company to contact!.